Rational

Rational

Our product is unique to the marketplace. Competition is next to nothing, therefore we are creating awareness for our product by introducing it as fun, modern and desirable.

This Video is designed to be placed on a crowdfunding website as the goal is to get donations. But it could also be placed on social media and adds as another goal of the video is to create awareness.

Our message and instructions for the audience are clear in the voiceover. It says "Fund us….click the button below". The audience is encouraged to fund large amounts because the biggest 5 donations get a reward, a free Replay Lens.

We use Ethos, Logos and Pathos to make a persuasive video. We used relatable and likeable characters. We all know someone similar to these characters: student, builder and elderly which makes them trustworthy. Using 3 different aged and contrasting people also connects our product to a wider audience. We use logos as we state facts and functions of the product in the voiceover and with graphics on the screen. Pathos is used in the video through humour, jokes are being told both with the voiceover and the footage.

Masking and tracking troubles

The phone screens in the video are meant to show our app and when they tap on them we zoom into the app and into the flashback.

We didn't consider how challenging this might be when the finger goes over the image on the screen to tap on it. It meant we'd need to use a tracking mask. With so little time and no previous knowledge of how to use masks and a number of failed attempts, we made the decision the cut the video before the finger passes over the screen. This way we could just quickly zoom into the screen with the app already open.

Because the actors holding the screens weren't perfectly still, but swaying, we had to track the image to the moving phone. We did this for most of the shots until we realised that it wasn't very well executed and so gave a tacky look. We then also decided to add a still frame of the actor holding the phone and very slowly zoom in so it didnt seem awkward and still.

If we had more time it would've been great to master the skill of tracking and masking to make a professional looking effect.

We are very happy with how the animated contact lense turned out. By carefully tracking it frame by frame and turning the transparency down slightly and turning up the mask feathering, we think it looked quite realistic.

Sound effects Process

We recorded all our sound effects after we did the shooting.

Here are just some examples of ways I created the sounds to place over the video:

For a squeeking mattress sound, we tried recording my squeeky desk chair. This wasnt quite the sound I was going for so we tried just slapping pillows and falling onto the bed...

slapping the pillow surprisingly made for a better sound than actually falling back onto the bed like the video.

 Scrunching plastic bottle for the lunch room scene with a sandwich packet.

Recording myself drinking water to get the gulping sound for the bar scene. 

Flicking through an exercise book for the Grandma scene where she is reading. 

Sloshing around a cup of water with my fingers to get a fish tank/bubbling sound. 

In a few scenes we turned to online sounds when we could not effectively make our own sound. 

Critique Week 6 class 1

Sadly I could not be here for this class but Elley filled me in on the feedback:

Feedback:

-Sad flashback music isn't working
-Maybe happy music to contrast it
-Dull
-Music and Audio are the main priority and need to work together
-Maybe too long?
-More voiceover to talk more about the product and what we want.
-Lunchroom scene unclear which lens is being looked through and lighting off. 
-Add timestamps and recording icons
-Glitch effect?
-New voiceover

New Video Draft

After feedback on Tuesday, we decided to crop the middle scene (builders) out to make the video snappier and give us more time to really focus on the other scenes.

We still intergraded our builder who is talking in the product shot, who is also the guy doing the voiceover. But instead of linking him to the builder scene we changed our voiceover to say our product is still 'under construction' to tye in his costume.

Finally figured out how to export within after effects with a transparent background. I have roughly included the animations in this draft.

Also recorded a mock voiceover of our new script.

Music Test

We want to use music to aid in the narrative and help viewers understand when they are viewing a flashback. Here we are testing out different music moods for the flashbacks. All of the flashbacks have a different mood/vibe but we are unsure if it will seem too random having 3 different flashback songs, we want it to feel cohesive. If we could find one song that would suit all of the flashbacks that would be great.

Because each flashback scene involves something negative going on it could be an idea to use a sad song in all of them. Also because the flashbacks are meant to be lighthearted the contrasting sad music could act sarcastically and add to the comedy of the scene... We will give it a go.

info graphic

We are adding a quick infographic explaining some of the features of the product.